cal Fregues is the creation of a group of young physiotherapists and osteopaths, convinced that a new way of physiotherapy is possible. They are continuosly looking for fresh and fun content to their daily social networks. The main challenge of this project is to design their fresh ideas such as their own product design, from socks to t-shirts or the design of their storefront as well as creating their sustainable cosmetics line.
cal Fregues           
Body artisans. A brand new proximity physioterapy concept.

Creative direction
Social media content creation
Art direction
Graphic design
Product design

Brand strategy
Andrea Gago

Lia Marrugat