Graphic identity and creative direction for Cofré Gourmet, Barcelona. A brand that promotes the excellence of gastronomic products crafted by traditional manufacturers using excellent raw materials.
Cofré, led by Laura Gimeno, contacted the studio to develop their graphic identity, website, packaging design and social media content strategy that would reflect the excellence of their 'gastronomic treasures,' as they describe them.
Cofré, led by Laura Gimeno, contacted the studio to develop their graphic identity, website, packaging design and social media content strategy that would reflect the excellence of their 'gastronomic treasures,' as they describe them.
Cofré Gourmet
Tesoros gastronómicos.
Tesoros gastronómicos.
Studio Services
Brand Design
Visual identity
Art direction
Graphic design
Packaging
Brand Verbal Identity
Tone of voice Copywriting (Miqui Cerdà︎︎︎)
Digital
UX/UI
Web design
Social Media
Strategy
Contents
Brand Design
Visual identity
Art direction
Graphic design
Packaging
Brand Verbal Identity
Tone of voice Copywriting (Miqui Cerdà︎︎︎)
Digital
UX/UI
Web design
Social Media
Strategy
Contents
STRATEGY
Before designing the identity, the studio participated in the creative process of brand positioning, defining its place in the market, target audience, and Cofré's key and distinctive message: "We want to cultivate the palates of society, revealing to everyone the sexy, exquisite, and refined side of something as common as food."
